Creative

Develop the future; enjoy the process of creation

Respect

Respect others and grow to be respected by others

Open Innovation

Drive innovation with others at the global scale

Win-win partnership

Build win-win situations and share growth with partners

Differentiation

Position differently and quickly for the next shifts

Customer driven

Keep thinking of who’s the customer, what’s issue, how can we resolve it

Action oriented

Cannot change the world from just thinking

Sustainable

Don’t forget the long-term perspective

Team work

Understand the limits of one’s talents; leverage different strengths from others